I started Charmed because I’m obsessed with jewellery and wanted to turn that obsession into a badass business that’s got authenticity and a whole lot of me. I LOVE JEWELLERY THAT IS LOUD, HIGH QUALITY AND JUST COOL. I LOVE WHEN PEOPLE ASK WHERE I GET MY JEWELLERY PIECES FROM. I JUST KNEW IT WOULD BE THE BEST FEELING IN THE WORLD TO SAY "OH THIS? IT'S FROM MY OWN BRAND. AND SO, CHARMED WAS BORN.